ESTESKIN SHOP– Re-Branding & Packaging Design

Esteskin, a beauty and skincare shop by Laura Los, approached me intending to elevate their visual identity to better reflect the brand’s luxurious, professional, and calming essence. The previous logo and branding felt outdated and didn’t fully communicate the premium quality of their products and services.

I led a full re-branding process, creating a refined logo, a modern color palette, and an elegant typography system. Inspired by timeless beauty and sophistication, the new identity combines soft neutrals with warm accents to convey trust, elegance, and high-end care.

After the rebrand, our collaboration naturally extended into packaging design for Esteskin’s skincare line. Each packaging element was designed to mirror the new identity—minimal yet luxurious, with subtle detailing that makes the unboxing experience feel just as special as the products themselves.

The result is a cohesive and elevated brand presence that now positions Esteskin as a trusted, modern beauty destination—online, in-store, and on every product shelf.