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ÉLAN STUDIO
Project type
Brand Identity Design
Location
Brussels, Belgium
Élan. A French word that already contains everything — the leap, the spark, the living energy of a body fully inhabited. This Brussels-based Pilates studio arrived with its name as a manifesto.
The palette speaks in contrasts that feel inevitable: deep chocolate brown, cloudless sky blue, butter yellow like afternoon light. Three colours holding the tension between grounded and luminous — exactly where good Pilates lives.
At the heart of the identity sits a hand-drawn sun mark — imperfect, warm, unmistakably human. The kind of mark that looks like it was always there, waiting to be found.
Scope: Full branding Logo system · Colour palette · Brand patterns · Business stationery · Merchandise direction · Visual identity guidelines
