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ManiFun

Client:

Monica's Nails

Year:

2023

**Case Study: Rebranding "ManiFun" - A Vibrant Transformation for Modern Women**

*Client Background:*
Monica's Nails, a well-established manicure salon, approached us with the ambition to rebrand and attract a younger, modern clientele. The client desired a brand that exuded fun, cheerfulness, vibrancy, and boldness, setting the stage for a dynamic transformation. Our challenge was to create a fresh, contemporary identity that would resonate with the target audience while retaining the essence of the salon's expertise and quality service.

*Project Objectives:*

1. **Reposition the Brand:** Transition from the traditional and established image of "Monica's Nails" to a more contemporary and youthful brand, targeting young, modern women.
2. **Create a Vibrant Identity:** Develop a visual language that reflects fun, cheerfulness, and boldness, setting "ManiFun" apart in a crowded market.
3. **Maintain Professionalism:** Ensure the new brand maintains a level of professionalism and quality associated with high-end manicure services.

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